[NB: This Tourism Analysis is from member 'Rogi']

Here's something that can get us started on building a real marketing, branding and promotions strategy for Macedonia.

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Country Customers

Leisure Travellers
Travel Types

- Long Stays
- Short Stays

Travel From

- Europe
- North America
- South America
- Asia
- Australia & New Zealand

Traveller Types

Emerging Trends

o Adventurers (skiing, kayaking, rock climbing, cavers, etc)
o Solo Travellers
o Multi-Generation

Current

o Families
o Seniors
o Honeymooners

How They Find Out

- Family & Friends
- Web
- TV Show or Movie
- Articles in Newspapers and Magazines
- Other (package offers, travel agent, advertisement, etc)

Inter-Country Groups

Types

- Historical Societies
- Geographic Communities
- Cultural Boards

Travelling Locations

- Regions
- Cities
- Archaeological locations
- Museums

How They Find Out

- Direct contact (from Government, Museums, in-country societies, etc)
- Other societies and communities
- Web
- Targeted and specific advertising in Magazines

Foreign Governments & Organisations

Types

- Foreign Aid Committees
- Military Negotiators
- Trade Councils
- Tourism Partnerships (promote my country, and I’ll promote yours?)
- Regional bodies
- Multi-National Companies

How the Find out

- Direct contact (invitation from Government or relevant organisations)
- Other organisations and Multi-Nationals (Potential Investors)

Business Travellers

How and Why The Visit/Travel

- Industry-Specific Conventions
- Direct Communication and Invitation from Industry and Organisations
- Event Organizers

o Multi-National invited to send Directors on holiday
o Multi-National invited to send representatives to speak on industry-topics

- Consultants
- Government Initiatives (i.e. Business Tourism Partnerships)

Press Travellers

Types

- Official Government Reporters
- Holiday / Travel Journalists
- Industry Reporters / Journalists

Reasons for Visit

- Government Delegation is visiting
- Invitation to Industry-specific convention or awards ceremony
- Trade Shows
- Print Industry Partnerships
- Leisure invitations to Holiday / Travel Journalists
- News and Current Events

o Religious Conventions
o Celebrity Visits and Celebrity News during Visit
o Discoveries (historical or new inventions/research)
o Unique constructions

- Sports Events

Specific People

Types

- Religious Leaders
- Hospitality Professionals
- Celebrities (International, Regional and Local)
- Locals
- Business and Intellectual Leaders

Reasons for Visit

- Religious Conventions

o Orthodoxy Convention
o Multi-Religion Religious Leaders’ Conventions and Gatherings

- Celebrities

o Local (in-country) Celebrities for Local Tourism based on invitations from event organisers (and self promotion)
o Regional Celebrities for Regional Tourism (same as Local)
o International Celebrities for International Tourism

• Direct Invitation with all paid for accommodation and luxury and privacy officially secured (if requested)
• Paid for News/Announcement in press conference whilst in country

o Invitation for International, Regional or Local Awards night (televised)


- Business and Intellectual Leaders

o Conventions, Summits and Direct Invitations
o University Invitations to hold a lecture
o Invitation to assist in Research

So let's start up something and build a real strategy for Macedonia in terms of Marketing, Branding and Promotion. We can work out costs required etc and then either propose it to the Government or... we can figure out other ways to get it in motion.




P.S. This is definately the hardest post I've ever done, trying to get the [ list ] in all the right order!